Portfolio

Some communications reflect strategic insights; others reflect creative brilliance. We do work that reflects both—because in the ever-evolving arenas of oncology and immunology, there’s more than one way to measure the greatness of work. Whether it’s a print ad, sales aid, Web site, or convention panel, we make sure it tells the story in a way that gets noticed—and gets results.
See for yourself.

CAMPAIGNS

Tarceva new-indication launch

Objective: Enhance the product promise.
Key Insight: In late stages of non-small cell lung carcinoma (NSCLC), the quality of time matters most.
Strategy: Show survival, but with a focus on better living.
Big Idea: Quality survival.
Tarceva new indication launch
CAMPAIGNS

Ethyol rebrand

Objective: Convert “haters” and nonbelievers into users.
Key Insight: Radoncs were drug-shy, but felt guilty for causing long-term damage to their patients.
Strategy: Make radioprotection a moral obligation.
Big Idea: Protect before it’s too late.
Ethyol rebrand
CAMPAIGNS

Viread global launch

Objective: Enter the market and become the new standard of care.
Key Insight: Although largely ignored, over 50% of those infected with hepatitus B virus (HBV) are of Asian descent.
Strategy: Align the liver protection benefits emotionally with the target population.
Big Idea: There’s only “one.”
Viread global launch
CAMPAIGNS

GRACE (Giving Relief And Care to our Elderly)

Objective: Increase the employee participation rate across all inVentiv companies.
Key Insight: Many young individuals are not worried about the needs of seniors.
Strategy: Show young employees as vulnerable elders in need of assistance.
Big Idea: We are all aging, but only some of us are giving.
GRACE (Giving Relief and Care to our Elderly)
CAMPAIGNS

Xeloda rebrand

Objective: Position Xeloda as the transformational cytotoxic partner in metastatic breast cancer (mBC).
Key Insight: Xeloda worked well with a variety of targeted agents in the treatment of mBC.
Strategy: Connect the mnemonic of the pink ribbon with our established “X” icon.
Big Idea: Xeloda transforms treatment of mBC.
Xeloda rebrand