Capabilities and Services

Strategic Development

Navicor realizes that decisions in oncology and immunology are never “impulse buys.” It takes an iterative process to change beliefs and behaviors regarding treatment options in these areas.

Our strategic planning model leverages this iteration by identifying the current perception in the marketplace, the aspirational perception, and the interim steps that will allow us to reach our goal.

By identifying these perceptions, we can predict the obstacles that will stand in our way to achieving our desired mind-set, and most important, the strategic imperatives that we will have to put in place to overcome those obstacles.

Our model also provides a benchmark to measure brand success over time.

Creative Development

Our creative isn’t just smart. It’s relevant. With insights based on continual interactions with decision-makers in oncology and immunology, we turn complicated data into compelling stories. From thought leaders to community treaters, we understand their triggers and tipping points.

Driven by extensive research, our creative must not only resonate with our target audience, but also be ownable, enduring, and influential. So Navicor subjects our creative to rigorous internal evaluation even prior to external audience testing.

While we are more focused than other pharmaceutical agencies, we’ll never compromise the power of a fresh idea.

Branding

While the high science of oncology and immunology may be a branding limitation for other agencies, for us it simply serves as inspiration—to change perceptions, to change behaviors, and, ultimately, to change lives.

Our branding process begins as we entrench ourselves in your brand, talking with your customers and gaining new insights using proprietary research methods. We ground ourselves in the issues currently impacting your brand, and identify values that should be leveraged to generate success.

Positioning

Most advertising platforms stop at the functional features of a brand—survival benefit, reduction in viral load, no overlapping toxicities—when developing positioning. But Navicor, intimately familiar with how the specialty markets of oncology and immunology work, goes further to look at why your audience cares about your brand, focusing on the emotional and practical benefits it offers as well.

If these elements are combined, your brand is able to own a unique expectation in the minds of customers.

Marketing, advertising, and medical experience